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. >> seth carny of boston, massachusetts, is an old school carnival performer with an old school carnival knack for separating people from their money. >> at the carnival, we had a little running joke that it cost $2 to get in and $7 more to get out because the $2 admission to get in covered our expenses to be on the lot, but the inside money from the pitches is what paid everybody's salaries for the week to be there. >> halloween is a busy season for seth. by night, he's outside performing as an evil clown, roping in the crowds at the haunted mansion. by day, he's a medieval torturer inside king richard's renaissance fair. >> welcome to the torture show. i look extremely intimidating in this outfit, but it works to my advantage when i'm trying to sell because i can make fun of myself in this outfit. they love me. they really love me. i'll stand at my bone shop cart, and i'll tell people, oh, especially reserved customer, oh, you don't have to be afraid of me. i'm really just a big fat teddy bear. >> teddy bear? bone shoppe? that's right. when he's not on stage can shocking audiences with
entrepreneurial sales at the boston school of management. she's also the author of the book "lucky by design, navigating your path to success." and angela sims, great to see you as well. you have a retail store as well so you deal with this as well. >> we have a boutique in the west willage because our business is so local what we want to do is surprise and delight our passersby. we want to do that with emotion. for example, on mother's day, we asked our customers to send in a photo of their mothers. we want people to walk by and be grabbed by that emotion. >> we were talking about expense earlier -- >> that's not very expensive. it is time, though, you do have to roll up your sleeves. >> harry, you're an expert with this. you worked with small brands. you worked with big stores. for somebody who is not an expert, how can they make an eye-popping window. >> i think in the piece, she talked about the basics of visual, whether they're in a big saks fifth avenue or a small store. doesn't matter. the bakes are there. it's focusing on placement, great lighting. something like having a tag hanging
Search Results 0 to 3 of about 4 (some duplicates have been removed)